Scapino enters a new artistic era under the direction of a new artistic director. One with international ambition and bold, boundary-pushing work. Scapino moves beyond dance, collaborating with unexpected artists and disciplines. Experimenting with forms far beyond the traditional performance. The identity makes that era visible. Distinctive. Talked about. Rooted in the past, without being held back by it.
Scapino Ballet Rotterdam
An identity that speaks to a younger audience without losing the existing one. Not acting younger. Being sharper. The foundation: the power of dance moves the world.
That calls for a system that does justice to the energy on stage. So we moved away from one static campaign image per production and started thinking in series. It’s the only way to capture the movement, the humanity and the layered stories in the work. The new visual language leaves room to play with perspective. Photography and motion capture the raw energy. Colour is used with intent, giving every production the force it needs.
The language moved with it, too. Don’t explain. Make people curious. And an identity is only as strong as the way it gets used. So no PDF sitting on a drive. The entire brand lives in Brandbook, our digital brand platform. With a Motion Generator built on its own motion system. And an AI Copywriter that knows the tone of voice.
Credits: Iris Hendriks (Photography, Film)
Your brand. Ready to use
Scapino works in Brandbook. Everything a team needs in one place, from assets to tools that create on-brand content in seconds.