# Hear The Youth > Research, Innovation and Activation agency. Influenced by the youth. Based in Rotterdam. ## Organisatie - Locatie: Rotterdam, Netherlands - yo@heartheyouth.com ## Vaste pagina's - Homepage: https://heartheyouth.com/nl - About: https://heartheyouth.com/nl/agency - Discovery™: https://heartheyouth.com/nl/youth-discovery-sprint - Wall of Talent: https://heartheyouth.com/nl/wall-of-talent ### Agency Jongeren (Gen Z en Alpha) hebben geen stem nodig. Die hebben ze al. Onze rol is simpel: zorgen dat de wereld hen ook echt hoort. Wij werken als een collectief. Met jongeren als middelpunt. Als onderzoekers, makers, critici en co-creators. Ze zitten niet aan het einde van het proces. Ze geven er vorm aan vanaf het begin. Wat wij horen, vertalen we naar inzichten die merken niet kunnen negeren. Naar goede producten die mensen écht gebruiken. Naar campagnes die gesprekken openen in plaats van sluiten. Dus als je wilt begrijpen wat er morgen toe doet, luister je vandaag. Dat vraagt nieuwsgierigheid. Gedurfde keuzes. En de bescheidenheid om af en toe je mond te houden. Hear The Youth ### Youth Discovery Sprint Youth Discovery is een sprint van 1 week waarbij je ontdekt hoe jouw organisatie verbinding kan maken met jongeren. Het is een gezamenlijk proces van onderzoek, workshoppen en het valideren van ideeën. Wat je kunt verwachten - 3 scherpe, onderscheidende oplossingsrichtingen - Gevalideerd via straatinterviews en ons [jongerenpanel](/nl/youth-panel) - Inclusief echte quotes en patronen vanuit de doelgroep - Concreet beslisadvies - Eerste vervolgstappen om direct mee aan de slag te gaan ## Cases - WTFFF!?: https://heartheyouth.com/nl/cases/wtfff Samenvatting Every year, around 100,000 young people face online sexual abuse like sextortion, grooming, and unwanted sexting. The rise in these incidents is alarming. Stigma, guilt, and fear often keep them from seeking help. We focus on ethics and co-creation. We talk directly with young people to find the best ways to address these sensitive topics. Our approach is all about open dialogue and co-creation, ensuring our projects resonate with the youth. The art direction for this project was done by 14-year-old boys. At the skatepark in front of our office and other spots, we conducted user tests to check if we were on the right track. The result? A success! With an average engagement of over 10 minutes on our platform and more than a million young people reached, WTFFF!? proves the power of youth-led innovation and the impact of listening to and empowering the younger generation. - Boothclub: https://heartheyouth.com/nl/cases/boothclub Boothclub is changing the selfie game, offering a true moment of self-expression. Right in the heart of the Boothclub dock, you can step into an analog photo booth and capture your essence, raw and unfiltered. In an age where social media warps self-perception with digital filters, Boothclub stands out as a beacon of realness. We get how these filtered images mess with the youth’s self-love and fuel insecurity. By going back to the basics of photography, Boothclub flips the script. From day one, Boothclub has been a hit. Without any traditional marketing, just its why and looks, it’s drawn crowds, all eager to rediscover their natural beauty. It’s proof of the hunger for genuine connections and the power of simplicity. - Nation: https://heartheyouth.com/nl/cases/nation Nation.Africa is the biggest independent media powerhouse in East and Central Africa, with hubs in Kenya, Uganda, and Tanzania. They run 67 media outlets across TV, radio, online, and print. The big task? Create a unified way to tell their story and keep their vibe consistent across all these platforms while also turning heads of the younger crowd. We created a design matrix that locks down rules for color, typography, grids, and graphics. This guide makes sure every piece of content can flex to fit its purpose and audience while keeping a unified look. Whether it’s a chill, straightforward message or something loud and hype, the matrix has it covered. - Pourify: https://heartheyouth.com/nl/cases/pourify A staggering 30% of beverages go to waste in bars. Pourify is here to stop that loss, not just by providing precise inventory insights but by elevating the art of drink service where every drop counts. Pourify’s smart pour technology gives instant visibility into every pour, guiding bartenders straight to the exact bottle needed for crafting that perfect mocktail. Pourify’s strategy centers around the essence of "Every drop counts". That means every drink served and every drop poured matters. As a bartender, you know you're always pouring right. As a guest, you’re getting top quality every time. And as a manager, you’ve got instant insight into what’s being poured. Pourify creates a win-win-win situation-for bars, bartenders, and guests. At the Horecava hospitality trade show, Pourify won the Innovation Award, and during Tomorrowland, it successfully passed the massive test. - App Beat: https://heartheyouth.com/nl/cases/app-beat In today’s world, the youth are increasingly immersed in their digital realms, even amidst companionship. It’s a sight too common, yet it sparks a question: can we pivot this trend towards a more meaningful, shared experience? App Beat is designed not just to engage but to inspire. This isn’t just any app; it’s a bridge to creativity, a conduit to collective music making. Picture this: a group of friends, each wielding their phone not as a distraction but as a musical instrument. Together, they’re not just hanging out; they’re jamming, perfectly in sync. What rhythm will you bring to life? It’s more than just making music; it’s about crafting memories, shared moments of joy and creativity. Let’s turn screen time into tune time. Let’s make music, together. - NJR: https://heartheyouth.com/nl/cases/njr NJR created the Building Blocks for Youth Participation as a solid foundation for policymakers and organizations that want to involve young people for real. Not as a neat step-by-step plan, because meaningful youth participation is complex, messy, and full of trade-offs. That’s why they asked us to build a platform that doesn’t just inspire, but also exposes the friction, the choices, and the reality of what it truly takes to do it right. The Rubik’s Cube became our starting point. Just like turning, exploring, and solving the cube, the website invites you to play, experiment, and take action. We translated this idea into an interactive navigation that rewards curiosity and movement. With this platform, NJR brings the abstract ideas of youth participation to life. It inspires policymakers and equips them with the tools to create real change together with young people. - Stadsmuseum Gent: https://heartheyouth.com/nl/cases/stadsmuseum-gent In redesigning Sta.M, we mixed the old with the new, making history pop in a modern setting. It’s all about showing off the city’s layers in a fresh way. In redesigning Sta.M, we mixed the old with the new, making history pop in a modern setting. Glass showcases and iPads make the past approachable, turning every visit into a deep dive into Ghent’s story. It’s all about showing off the city’s layers in a fresh way. From the get-go, visitors are pulled into Ghent’s ongoing tale. It’s more than a walk through history; it’s an interactive adventure. The setup we chose makes sure of that, blending multimedia with hands-on features to keep everyone engaged. Our approach was to let the building’s charm and stories speak for themselves, without any extra fuss. The design is clean and clear, making sure nothing gets in the way of the experience. It’s all about connecting people with the past, in a space where every detail adds to the story. Credits**:** Kinkorn (Spatial), Create (Development), Philip Deprez (Photography) - AudioDesk: https://heartheyouth.com/nl/cases/audiodesk The challenge was to encapsulate the essence of their sound scapes in a visual form that speaks volumes, resonating with the depth and diversity of their audio creations. With the power of creative coding, we crafted an engine, a fusion of technology and artistry, that translates auditory experiences into captivating motion and static graphics. This engine doesn’t just convert sound into visuals; it interprets the emotion, texture, and energy of each note, crafting a visual identity that is as dynamic and nuanced as Audiodesk’s sound identity. This approach ensured that Audiodesk’s visual identity was not just a representation but an extension of their auditory innovation. It's an identity that remains consistent yet evolves, mirroring the ever-changing nature of sound - Adyen: https://heartheyouth.com/nl/cases/adyen We turned Adyen’s annual gathering into a vibrant, immersive playground. This wasn’t just an event; it was a melting pot of innovation where industry leaders explored Adyen’s latest offerings. The event’s magic wasn’t just in its elements but in the experiences it created. Some might think, ‘A ball pit at a professional event?’ But it became a hub of joy, with guests diving in and not wanting to leave. It shattered the usual engagement norms. Our goal was to make Adyen’s groundbreaking products come alive in an engaging way. Picture a space where digital meets physical, letting you experience the future of commerce up close. - 9292: https://heartheyouth.com/nl/cases/9292 We teamed up with 9292 to build their game-changing app, deepening connections with travelers and setting the stage for future adventures. Our mission? Simple. Create a smooth, no-fuss journey from point A to B, making navigation a breeze for everyone. And the result? A massive hit. The app’s now a must-have on millions of phones, making daily travels easier. 9292’s the go-to travel buddy for over a million users every day, even beating out the tech giants. Sorry, Google. Our approach celebrates traveler diversity. For the regular commuter looking for peace, 9292 smartly picks your favorite quiet station train. For those stressed by travel, it highlights comfy routes over fast ones, avoiding the chaos of rush hours. Every use makes the app smarter, showing not just the nearest trips but those that suit your preferences. With each ride, the app gets smarter. The interface adapts to show you not just the nearest, but also the most reliable options for your journey. - Beam: https://heartheyouth.com/nl/cases/beam We turned a simple concept into a dynamic platform for creativity and connection. Imagine turning any flat surface into a vast canvas for ideas and images. Beam does just that. It’s not just a projector; it’s a beacon of innovation, blending robust technology with elegant design. Launching on Kickstarter, Beam shattered records, becoming the most celebrated Dutch Kickstarter campaign. We didn’t just meet our initial goal; we soared to 400% of our target, backed by nearly 2000 supporters. By the close of 2015, the first Beam units were making their way to our backers, setting the stage for a new era in smart, integrated living spaces. We were the architects behind the product's design, the user experience, and the narrative that captivated hearts and minds. Crafting Beam was more than a project-it was a celebration of innovation, collaboration, and the endless possibilities of design. ## Wall of Talent — talentprofielen - Renée (Photographer): https://heartheyouth.com/nl/talent/renee - Skip (Artist): https://heartheyouth.com/nl/talent/skip - Jordy (Fashion Designer): https://heartheyouth.com/nl/talent/jordy - Kiara (Photographer): https://heartheyouth.com/nl/talent/kiara - Laura (Graphic designer): https://heartheyouth.com/nl/talent/laura - Pablo (Photographer): https://heartheyouth.com/nl/talent/pablo - Robin (Fashion Designer): https://heartheyouth.com/nl/talent/robin - Sietske (Artist): https://heartheyouth.com/nl/talent/sietske ## Landingspagina's - Research: https://heartheyouth.com/nl/research We translate what the youth actually think, feel and do into evidence you can build a brand, a product or a policy on. Not generational stereotypes. Not trend deck filler. The real signal. - Innovation: https://heartheyouth.com/nl/innovation - Activation: https://heartheyouth.com/nl/activation - AI Discovery Sprint: https://heartheyouth.com/nl/ai-discovery-sprint The hype already happened. Now it's just work. We've spent years inside the youth culture. Now we use AI to move faster inside it. Not to do more. To matter more. ## Contact Rotterdam, Netherlands yo@heartheyouth.com